Case Studies
MARGIN + CONVERSION
Company: Founder-led growth-stage business
What was happening:
Revenue was growing, but margins were under pressure
Low conversion rates across the sales funnel
Misalignment between marketing, sales and operations
What was broken:
Limited visibility into funnel performance
Weak pricing discipline
Disconnected execution across teams
What I did:
Aligned marketing → sales → operations
Implemented KPI tracking across the funnel
Improved pricing discipline and operational efficiency
Results:
+10% gross margin improvement
+18.5% conversion rate increase
Improved revenue predictability and operational visibility
DELIVERY & OPERATIONS
Company: Growth-stage operating business
What was happening:
Execution varied significantly across locations
Delays were increasing between departments
Delivery timelines were becoming increasingly difficult to manage
What was broken:
No structured scheduling or coordination systems
Inconsistent workflows between teams
Limited visibility into operational performance
What I did:
Standardized workflows across locations
Implemented KPI-based performance tracking
Built structured scheduling and operational planning systems
Results:
Delivery timelines reduced by 43%
Increased operational throughput without adding headcount
Consistent and predictable execution across locations
SCALING INFRASTRUCTURE
Company: Multi-location operating platform
What was happening:
Rapid growth started putting pressure on execution
More decisions were flowing back to the owner
Systems and teams weren’t scaling at the same pace as revenue
What was broken:
No clear operating structure across sales, operations, and delivery
Limited visibility into performance across locations
Execution varied significantly between markets
What I did:
Built KPI architecture across all departments
Standardized execution systems across locations
Aligned sales, operations, and delivery into one operating model
Results:
Scaled from ~$13M → ~$102.5M
Maintained ~55% gross margins during growth
Standardized execution across 6 markets
Built a structure that allowed the business to scale with less owner dependency